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Aku Aku's Steamin Pizza Shack Kit (2022)

I was given the opportunity to work with Activision Blizzard & Crash Bandicoot to create a memorable unboxing experience for

Crash fans and streamers. This merchandising kit was created to build hype for the release of "Crash Bandicoot 4: It's About Time"

coming to the platform Steam.

Detroit Style Pizza Kit

Why the pizza theme you ask? There's no better way to fuel gamers than with a "steamin" hot pizza!

M
y team and I engineered a Detroit-style pizza with square sliced boxes inside. Fans that received this kit were gifted a
pizza delivery shirt, hat, custom gaming mousepad, and a mini bluetooth speaker!

To seal the box, a delivery receipt designed sticker with a little easter egg hinting toward the release of their brand new game
"Crash Team Rumble"!

Results

- Over 40 Online Publications
- Publication Exp
osure to a Potential 400,000,000+ UMV
- Youtube & Social Media unboxing Experiences

Concept

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Giveaway Items

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Identity & Style Guide

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